The national and state soy checkoff tells the story of American agriculture in many ways, both directly and through the men and women who live that story every day. Here are a few examples:
Glass Barn, Indiana State Fairgrounds
Indiana soybean farmers give visitors a first-hand look at farm life with this interactive exhibit.
Center for Food Integrity
Members of the food value chain, from farming groups to manufacturers, retailers, processors and the soy checkoff, band together to build consumer trust in today’s food system. Learn more at www.FoodIntegrity.org.
World Food Prize Headquarters
Soybean farmers are featured in the organization’s Hall of Laureates in Des Moines, where visitors can watch an interactive exhibit on soybean crops grown with biotechnology as they learn about the important legacy of Dr. Norman Borlaug. Learn more at www.WorldFoodPrize.org.
Farm Tour Tool Kit
Hosting non-farm folks on your operation? The soy checkoff is here to help! Contact your state soybean board for a variety of free, customizable materials to help with your next farm visit.
CommonGround
More than 165 farm women in 12 states connect with moms from non-farm backgrounds about the truth behind today’s agriculture. Learn more at www.FindOurCommonGround.com.
U.S. Farmers and Rancher’s Alliance
More than 80 farmer- and rancher-led organizations and industry partners engage consumers in dialogue about how today’s food is grown and raised, including providing financial support for the FARMLAND documentary. Learn more at www.FoodDialogues.com.
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